CREATING SUSTAINABLE BRAND IMPACTEstablishing a resilient brand impact not only helps create favourable impressions about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a holistic appro

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BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a long-lasting brand impact not only builds positive perceptions about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future growth potential. It is more of a comprehe

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